SSL certificates — the key to a safer website

Have you ever wondered about the security of your website? You may have come across warnings when visiting certain pages, often because an SSL certificate is missing. In this article we explain what SSL certificates are, why they matter and how they affect your site.

What is an SSL certificate?

SSL stands for Secure Sockets Layer and is a technology that encrypts communication between a browser and a web server. When a site has an SSL certificate, a padlock appears in the address bar and the URL starts with 'https' instead of 'http'.

Why does your site need SSL?

There are several important reasons why your site needs an SSL certificate:

Security — SSL encrypts all data sent between the visitor and your site. It protects sensitive information such as passwords, credit card details and personal data from being intercepted.

Trust — Visitors trust sites with a padlock icon more. Without SSL, browsers may show warnings that scare off potential customers.

SEO ranking — Google has confirmed that SSL is a ranking factor. Sites with HTTPS rank higher in search results than HTTP pages.

GDPR compliance — To comply with data protection regulations (GDPR) you need to protect personal data collected through your site, and SSL is a basic requirement.

SSL is included with We Love Marketing

With us, an SSL certificate is included in every website package. You don't have to think about it — we make sure your site is always secure and protected.

SSL is included in all our packages — no matter the tier. See our packages and get started with a secure website today.