WLM
Blog

Thoughts, tips
& lessons.

Our written notes on digital marketing, the web, SEO and everything in between.

Latest post

How much a slow website costs you every month

40% of visitors leave a site that takes longer than 3 seconds to load. Here's how much load time is costing you in lost customers — and how to work out your own number.

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Local SEO: how to show up when your neighbours search on Google

Local SEO: how to show up when your neighbours search on Google

46% of all Google searches are local. If your business doesn't appear in the map pack when someone searches 'tradesperson near me' — you don't exist. Here's how to fix it.

€99 per month or €5,000 upfront — which website model pays off?

€99 per month or €5,000 upfront — which website model pays off?

A traditional web agency takes €5,000 upfront plus ongoing fees. The monthly model gives you a complete site for €99/month. Which is actually cheapest — and safest?

5 signs your website is scaring customers away

5 signs your website is scaring customers away

Visitors form an opinion about your site in 0.05 seconds. If any of these five signs are there — you're losing business before you even get to introduce yourself.

What does it cost NOT to be visible on Google? (How to calculate the loss)

What does it cost NOT to be visible on Google? (How to calculate the loss)

Most businesses know SEO is important, but few can put a number on what they're losing by not ranking. Here's the formula that gives you the answer.

SSL certificates — the key to a safer website

SSL certificates — the key to a safer website

Have you ever wondered about the security of your website? You may have come across warnings when visiting certain pages, often because an SSL certificate is missing.

What's the goal of your company's website?

What's the goal of your company's website?

When you're creating or restructuring a business website, the first step is to define its purpose. Broadly speaking, a website can serve three main purposes.

Employer branding — stand out in the job market

Employer branding — stand out in the job market

Employer branding is about how your company is perceived as an employer, which has become more important than ever in today's competitive job market.