WLM
All case studies
EdTech / Learning platform
Sweden

Omniway

WordPress (Bricks) → Next.js + Sanity. 46 → 78.

Sweden's learning platform for adult education — 300,000 students across 1.2 million courses. The WordPress site (Bricks Builder) had generic title tags, zero schema, thin segment pages and a broken heading hierarchy. We rebuilt it in Next.js + Sanity CMS.

46 → 78
SEO score
D → B
Grade
12/15
Issues fixed
300k
Students
Before & after
Before
46
Grade D
After
78
Grade B

What we fixed

Title: 'Plattform - omniwaygroup' → 'Omniway Learning Platform — Complete LMS for adult education'
H1 on /platform/ fixed (was H3)
Focus-area numbering corrected (1-3-2-4 → 1-2-3-4)
'Our partners in higher vocational education' tailored per segment page
Internal linking between segments ↔ case studies
Alt text + image optimisation via Next.js Image
Blog via Sanity CMS
Professional footer with Trust Center, System Status etc.
Next.js + Sanity stack with SSR
We knew the site needed a rebuild but didn't know where to start. The SEO report showed exactly where the problems were. Finally having the title tags optimised feels like it should have been done long ago.
Omniway
Learning platform for adult education